“There is no beauty in the finest cloth, if it makes hunger and unhappiness” – Mahatma Gandhi
Priceless awareness
We believe the fashion world needs to be transformed and the word “fashionable” needs a redefinition. The fashion industry doesn’t need tons of materials thrown away because of new monthly collections which introduce the so-called “must-haves”.
The fashion industry is already responsible for producing more than 10% of global CO2 emissions into the atmosphere. That is twice as much as the international aviation and maritime sectors combined. After the energy industry, it happens to be the second largest air pollutant responsible for a substantial consumption of water.
Cheap and fast fashion costs us much more than we think!
The fashion world needs to become more responsible regarding its impact on the environment, its employees in every stage of production, and on the health of consumers.
Re/definition
Our brand is not fashionable in the current sense of the word. Step by step, we try our best to redefine “fashionable” as meaning “respect for our planet, the environment and humanity as a whole”.
Fashion in nature
We use natural resources and materials whose production has the lowest possible negative impact on the environment. We focus on technology, and we are constantly seeking out new solutions that move us towards “zero impact”. We carry it out in our own way – Step by step.
Independent style
We design circular and esthetic fashion basing our work method on both free creation and free thinking. We are not limited by trends, the policies of big corporations or seasonal sales.
We want to take care of the planet, environment and people
– Step by step.
“There is no beauty in the finest cloth, if it makes hunger and unhappiness” – Mahatma Gandhi
Priceless awareness
We believe the fashion world needs to be transformed and the word “fashionable” needs a redefinition. The fashion industry doesn’t need tons of materials thrown away because of new monthly collections which introduce the so-called “must-haves”.
The fashion industry is already responsible for producing more than 10% of global CO2 emissions into the atmosphere. That is twice as much as the international aviation and maritime sectors combined. After the energy industry, it happens to be the second largest air pollutant responsible for a substantial consumption of water.
Cheap and fast fashion costs us much more than we think!
The fashion world needs to become more responsible regarding its impact on the environment, its employees in every stage of production, and on the health of consumers.
Re/definition
Our brand is not fashionable in the current sense of the word. Step by step, we try our best to redefine “fashionable” as meaning “respect for our planet, the environment and humanity as a whole”.
Fashion in nature
We use natural resources and materials whose production has the lowest possible negative impact on the environment. We focus on technology, and we are constantly seeking out new solutions that move us towards “zero impact”. We carry it out in our own way – Step by step.
Independent style
We design circular and esthetic fashion basing our work method on both free creation and free thinking. We are not limited by trends, the policies of big corporations or seasonal sales.
We want to take care of the planet, environment and people
– Step by step.
…we start changing the world from ourselves – read more:
SAVE THE PLANET, STEP BY STEP
